AI Digital Twins for Physical Space

You make decisions about physical space. You've never known who's actually in it.

DataHeat builds a living AI simulation of your city — every resident, commuter and tourist moving through real streets. For the first time, the physical world is as measurable as digital.

Any city in 48 hours Zero hardware GDPR compliant by design
live foot-traffic simulation · Copenhagen · illustrative
Three problems. One simulation.

Different buyers. The same blind spot.

Media Agencies

Every channel in the plan is data-driven. Now OOH is too.

DataHeat tells you which surfaces actually reach your client's buyer — demographic match by hour, tourist vs resident split, purchase intent by creative, proximity to point of sale. Any city. 48 hours. Powered by AI Digital Twins.

Retail & F&B

You're signing a 3-year lease based on a gut feeling.

Which block, which hour, which side of the street draws your specific buyer — not foot traffic in general, but your demographic. Know before you sign.

How it works

A city-scale AI simulation. Built from public data. Calibrated against the real world.

01

Real city, real streets

Census data and OpenStreetMap. Every building, every road, every demographic district — grounded in government statistics, not estimates.

02

AI builds the people

An LLM generates hundreds of behavioral archetypes — who they are, where they go, and why. Copenhagen cyclists, Nashville tourists, Amsterdam commuters — each city gets its own population.

03

They move

Residents, commuters and tourists move separately through real streets on realistic daily schedules. Not random — behaviorally grounded. No two agents are identical.

04

You get answers

Who passed your surface, when, what demographic. Which location scores best for your buyer. What share of conversions came from physical exposure.

Attribution & Purchase Intent

Other tools tell you who walked past.
DataHeat tells you what they did next.

When a synthetic agent passes your surface, AI models their purchase intent in real time — based on who they are, what's nearby, what time it is, and what your creative communicates. Connect your sales data and see exactly what share of conversions came from OOH. No sensors. No GPS. No GDPR risk.

Attribution split — illustrative Nike campaign
OOH
34%
Search
28%
Social
23%
Email
15%
Purchase intent signals per agent
P(store visit) 0.31
P(search) 0.18
P(purchase) 0.09
lag 2.5 hrs
Three products

One simulation. Find yours.

For media agencies & advertisers

Audience Intelligence

Who passes each surface, when, what demographics. Reach, frequency, GRP and CPM — updated continuously. Tourists modelled separately from residents. Prove what your inventory is actually worth.

Includes attribution layer
From $299/month1 district → full city + API → multi-city white label
For operators in tourist cities

Tourist Premium Analysis

The only audience model that separates tourists from residents and shows how that mix changes by day, season and event. Justify a seasonal rate card with a real number behind it.

Includes nationality breakdown
From $1,500 one-time+ $500/month for live seasonal updates
For retail, F&B & real estate

Location Intelligence

Score any location before you commit. Demographic profile of everyone who passes, peak hours, competitor density — and an AI recommendation for what type of business fits this exact corner.

Includes purchase intent scoring
From $500 per locationCustom franchise & network analysis available
How a pilot works

No installation. No contract. No commitment.

Send us your surfaces

A list of addresses, a brief, or just a city name. Any format works.

We run the simulation

AI builds the population, runs the city, measures your surfaces.

48 hrs

You get the report

Audience, demographics, hourly patterns, purchase intent. Yours to keep.

Free · 30 minutes

Book a demo

We show you a live simulation of Copenhagen — real streets, real agents, real audience data. See exactly what you'd get for your city.

Book a 30-min demo →
Free · up to 5 locations · any city

Request a free pilot

Send us up to 5 locations in any city. We build the simulation and send back a full audience profile — demographics, hourly patterns, tourist vs resident split, purchase intent. No contract, no credit card.

Request free pilot →
Where we're live

Built for any city. Proven in a few, on purpose.

Copenhagen — origin city
Nashville — tourist segment
Netherlands — pilots open
Kazakhstan — high-growth OOH

See your city before you decide.

Up to 5 locations. Full audience profile. 48 hours. No contract, no credit card, no installation.

Request your free pilot →